New London Pride is Scheduled for , Saturday, August 21, 2021 12-4pm!

Register to be a Vendor for New London Pride 2021 here!

Please join OutCT for “New London Pride” at Ocean Beach Park on Saturday, August 21, 2021 at Ocean Beach Park in New London where we celebrate diversity in the summer sun with everyone.

OBTAINING A BOOTH: Vendor space is not limited to just merchandise. We hope you will provide information about your churches, organizations, schools, clubs, medical practices, and businesses. Your participation is welcome and it shows that you are a supporter of the LGBTQ+ community.

THE AUDIENCE: The audience for our premiere event, and other events throughout the year, consists of members of the gay, lesbian, bisexual, transgender, and queer (LGBTQ+) community as well as our families, friends, and supporters both in New London and across the state.

“Our target audience is well known for its high level of disposable income as well as brand loyalty to those who support the community.

OutCT provides high profile visibility and access to thousands of members of our community in a variety of ways.  Pride at the Beach is expected to have 1,000+ in attendance while up to 10,000 may be visiting Ocean Beach Park on this summer day.


Please contact us as soon as possible to reserve a spot. 

Ocean Beach Park requires vendors to have certificate of insurance.  Most companies and large organizations can get these forms free of charge through their insurance agent.  However, if you do not have a general liability insurance plan, you will need to purchase a one-day event coverage.  You can do this through any insurance agent, but, Fournier Group is offering a special rate to our pride festival vendors for $65.00(plus taxes)

For this special rate you may contact Chad Ballard at or simply follow this link:$
(Casswood is now part of Fournier Group)


Here are the entities to request certificate of insurance (COI).

 Please email COI’s to


City of New London
181 State Street
New London, CT 06320
Centerplate, Inc.
1225 Ocean Ave.
New London, CT 06320
KOD Concessions
1225 Ocean Ave
New London, CT 06320
OutCT, Inc.
P.O. Box 1550
New London, CT 06320


Register to be a Vendor for New London Pride 2021 here!




Vendors for New London Pride Festival will be located on boardwalk rain or shine.

Ocean Beach Park, 98 Neptune Avenue, New London, CT 06320

Saturday, August 21, 2021 (rain or shine)
Set-up between 11:00 a.m. – 12:00 p.m. (no earlier than 11:00 a.m.)
Take-down at 5:00 p.m. or later (park is open until dusk)

For-Profit Merchandise or Information Space $75
Non-Profit Merchandise Space $50
Non-Profit Information Space $25

  • Vendor sites are 10’x10′

  • There is no water or electricity hookups.

  • No outside food vendors are permitted. [Ocean Beach Park has cafe, lounge, bar, snack bar and ice cream stand.]

  • Vendors are responsible for removal of their own trash/garbage from booth site.

  • No tents, tables or chairs will be provided; however, volunteers will be available to help unload and load your supplies via handtruck.

  • There is a $24 parking fee to enter Ocean Beach Park. Pay at the gate upon arrival.

  • Proof of insurance is required by all vendors and organizations. (Special rates with Casswood Insurance:

  • Event is planned Noon through 5pm, we ask all vendors please stay a 4-hour shift minimum (until 4pm) before leaving.

Vendors fees can be paid via paypal through registration link or via check to:

PO Box 255
New London, CT 06320

Register to be a Vendor for New London Pride 2021 here!



VENDOR UPDATE:  OutCT likes to be mindful of the variety of retail vendors.  For instance, we try not to have too many of one kind to allow each vendor to make sufficient sales.  We will post notes online or contact you individually if we have a concern about numbers.


To volunteer, click here to sign up. | To donate, click here.